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Super Bowl ads fumble, brain scans show

per Bowl ads, which cost $85,000 per second during this year’s game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people’s brain activity.

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This entry was posted on October 6, 2007 at 10:33 am and is filed under Television. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.